Unlike B2B marketing, which targets businesses and industry stakeholders, B2C marketing focuses on appealing directly to residential consumers and smaller commercial entities.

Unlike B2C marketing, which primarily focuses on reaching individual consumers, B2B marketing requires a more targeted and personalized approach to address the complexities of business requirements, industry regulations, and long-term investment considerations.

For renewable energy companies, leveraging online ad campaigns is not just an option; it is a strategic necessity.