Obvious Ventures

Obvious Ventures is a venture capital firm dedicated to investing in startups that are addressing some of the world’s most pressing challenges through sustainable and impactful innovations. Founded by Ev Williams, James Joaquin, and Vishal Vasishth, the firm focuses on companies that align with its core philosophy of “world-positive” investing, which seeks to generate strong financial returns while fostering positive social and environmental change. Obvious Ventures targets early-stage companies across various sectors, including clean energy, sustainable food and agriculture, health and wellness, and advanced technologies.

The firm provides not only capital but also strategic support and mentorship to help its portfolio companies scale and succeed. Obvious Ventures leverages its extensive network of industry experts, entrepreneurs, and investors to offer guidance on business development, marketing, and operational strategies. By backing visionary founders and innovative solutions, Obvious Ventures aims to accelerate the growth of businesses that can make a significant and lasting impact on the world. Through its investments, the firm is committed to promoting a more sustainable, healthy, and equitable future.